{"id":1813,"date":"2021-06-30T09:30:10","date_gmt":"2021-06-30T09:30:10","guid":{"rendered":"https:\/\/www.luminegroup.com\/?p=1813"},"modified":"2025-02-19T15:18:25","modified_gmt":"2025-02-19T15:18:25","slug":"mwc-2019-5g-in-focus","status":"publish","type":"post","link":"https:\/\/www.luminegroup.com\/grow\/mwc-2019-5g-in-focus\/","title":{"rendered":"MWC 2019: 5G In Focus"},"content":{"rendered":"<p>Our team joined 100,000 attendees in Barcelona for Mobile World Congress. This year\u2019s theme of \u201cIntelligent Connectivity\u201d spoke to the evolving ways we\u2019re becoming connected. The driver behind these intelligent connections? 5G Networks.<\/p>\n<p>Among the attendees was Anthony Berkeley, VP of EMEA\/Asia Sales at\u00a0<span style=\"color: #0d549b;\"><a style=\"color: #0d549b;\" title=\"\" href=\"https:\/\/www.volarisgroup.com\/comms\/portfolio\">Velocix<\/a>,<\/span> Lumine Group\u2019s most recent acquisition. I spoke with Anthony about his thoughts on 5G and the future of connectivity. Here is what he had to say.<\/p>\n<p>\u201cFor the last few years, 5G has always been a focus. But\u00a0<i>this\u00a0<\/i>is the year of 5G. This is the year it hit home and the hype came to life.\u201d says Anthony.<\/p>\n<h4><span style=\"color: #162d4f;\"><b>5G: Taking us to the Edge<\/b><\/span><\/h4>\n<p>This year the messaging throughout the show was that 5G isn\u2019t everywhere yet, but the path for it to be is. It wasn\u2019t about 5G on its own, but rather, how 5G will interact in combination with Edge Computing, IoT and AI.<\/p>\n<p>Anthony asks, \u201cHow do I embrace media at the Edge of my network? Providers are considering content as a key driver for Edge Enablement and the practical first use case for 5G. The question is who can profit most from this new flexibility.\u201d Anthony claims that \u201cnow is the time we are going to answer these questions.\u201d<\/p>\n<h4><span style=\"color: #162d4f;\">More bandwidth + Media = Increased Monetization<\/span><\/h4>\n<p>\u201cThere\u2019s this universal description of how to monetize 5G,\u201d says Anthony. \u201cMore screens, more eyeballs, more ads. More screen time, and anything can be connected to the network and controlled in a more consistent fashion.\u201d<\/p>\n<p>As more \u201cthings\u201d become connected \u2013 and are\u00a0<i>better<\/i>\u00a0connected \u2013 the amount of content that can be displayed at any time grows. There is an opportunity for media teams to capitalize on this, but what\u2019s more exciting is that this content can be better targeted and hit the right consumer at the right time. This allows media companies to be smarter and to tailor content, in turn becoming more effective.<\/p>\n<p>\u201cThere seems to be a feeling that 5G\u2019s revenue story is purely about how it enables companies to monetize the network from a service experience and delivery capability, rather than just asking for consumers for money,\u201d says Anthony. \u201cIt\u2019s important to consider what can go beyond that.\u201d<\/p>\n<h4><span style=\"color: #162d4f;\">Accelerating Downtime Viewing: New Devices, Better Connections<\/span><\/h4>\n<p>\u201cDevices are always interesting to us,\u201d says Anthony. \u201cThe more access to consume media, the easier it becomes. Foldable screens will fuel an appetite for consuming content in down moments.\u201d<\/p>\n<p>\u201cPicture commuting or sitting on a train: With a larger screen that\u2019s adaptable to different settings, there\u2019s a larger propensity to watch, especially in these down moments,\u201d Anthony explains. He goes on to say that \u201cPaired with 5G\u2019s increased bandwidth and connection reliability, the ways we can consume content will change yet again.\u201d<\/p>\n<h4><span style=\"color: #162d4f;\">2020 Predictions: 5G Becomes Real<\/span><\/h4>\n<p>\u201cI\u2019ve been through 3G and 4G, but 5G is having the most impactful change story,\u201d says Anthony. \u201cIf this was the year 5G started to seem real, 2020 will be the year we\u2019re seeing real-life demonstrations of its applications. We\u2019ll understand real-life deployments and the real use of 5G.\u201d<\/p>\n<p>Living in a fully adopted 5G universe is still years away, but for five days in Barcelona it felt as though it had arrived. As telecoms and infrastructures slowly begin to deploy trial networks, the innovative possibilities with 5G seem endless.<\/p>\n<h5><span style=\"color: #702277;\"><b>Were you at Mobile World Congress this year? If so, what were some of your most memorable takeaways?<\/b><\/span><\/h5>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our team joined 100,000 attendees in Barcelona for Mobile World Congress. This year\u2019s theme of \u201cIntelligent Connectivity\u201d spoke to the<\/p>\n","protected":false},"author":2,"featured_media":1982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,42],"tags":[],"class_list":["post-1813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow","category-strengthen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MWC 2019: 5G In Focus - Lumine<\/title>\n<meta name=\"description\" content=\"After attending Mobile World Congress in 2019, Anthony Berkeley, VP of EMEA\/Asia Sales at Velocix, shares his thoughts on 5G and the future of connectivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luminegroup.com\/grow\/mwc-2019-5g-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC 2019: 5G In Focus - 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